Why do you want a website? Be honest with yourself. It's natural for the initial answer to be "to make money" or "everyone else has one," but if you never refine your purpose... Your website will succeed to the extent that information and your audience’s needs overlap Why do you want a website? Be honest with yourself. It's natural for the initial answer to be "to make money" or "everyone else has one," but if you never refine your purpose... Your website will succeed to the extent that information and your audience’s needs overlap Why do you want a website? Be honest with yourself. It's natural for the initial answer to be "to make money" or "everyone else has one," but if you never refine your purpose... Your website will succeed to the extent that information and your audience’s needs overlap